Design Thinking in Action: Insights from the field

A question I often get is, how do we put Design Thinking into practice? This is a complex question to answer because Design Thinking is flexible and can be applied in many ways so, context is important. In this article, I attempt to answer this question with specific examples from the field. The Stages of […]

Four Strategies for Increasing Empathy

Recently, I was asked the question, how can we increase the use of empathy? It is exciting to see the growing interest in developing empathy. It seems empathy is finally being recognized for the important role it plays in our social and organizational interactions. Empathy is a foundational principle of Design Thinking. Without empathy, it is impossible […]

Failed? Why you need to share your failure story

  Design thinking encourages failure because failure is a critical step on the road to success. Most of our lives, we have been trained to believe that failing is bad. We have been conditioned to avoid failure and somewhere along the way we have learned to associate failing at something to mean the same thing as […]

Design Thinking Process Models: Which Process Model Should I Use?

A question that emerges when discussing adopting a design thinking approach is, which process model should we use. Several different process models are available (see IDEO’s HCD Process,’s 5 Stage Process, the Double Diamond Process from the UK Design Council) and it can be confusing trying to figure out which process to follow. So, […]