Design Thinking in Action: Insights from the field

A question I often get is, how do we put Design Thinking into practice? This is a complex question to answer because Design Thinking is flexible and can be applied in many ways so, context is important. In this article, I attempt to answer this question with specific examples from the field. The Stages of […]

Empathy: Why It Needs To Be Part Of Your Competitive Strategy

Lately, terms like “human-centered” and “customer-centric” are becoming part of business lingo. These terms call for companies to examine their business from the perspective of their customers, to understand the challenges of the people they serve, to see the world through the eyes of their customers. In other words, there is a growing call for […]

Design Thinking vs Design Thinkers: What is the difference?

Over the past decade or so, the concept of Design Thinking has become a popular approach to problem solving. In some circles, Design Thinking is viewed as a methodology with several different process models (see IDEO, Hasso Plattner Institut, as examples) that provide guidance on how to engage in this process. In other circles, Design […]

Design Thinking is NOT…Three Misconceptions Addressed

  Design thinking has become a familiar concept in the business world with more and more companies adopting this approach to improve innovation and drive change. Yet, there appear to be some misconceptions about design thinking. So, let’s clear up a few misconceptions about design thinking. 1. Design thinking is NOT about artistic skills. When […]